" Our team of industry-experienced, aggressive and passionate renegades is dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the very first ad servers, which became one of the most successful Internet advertising platforms serving more than 3,000 of the web’s most recognized sites and reaching 65% of the Internet population before DoubleClick acquired it. the Rubicon Project’s web-based, self-serve solution gives any size website the most complete access to the total available advertising market, and its smart matching technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. "

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