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" Turn is transforming the huge, yet highly inefficient display advertising industry through advanced technology that optimizes performance, provides greater control and insight, and—bottom line—yields greater profits for advertisers and publishers alike.
To date, technology has made online advertising faster, but it hasn't made it smarter. This is where Turn comes in. The combination of auction performance pricing with automatic, blended targeting is not only the next logical evolution for display advertising, but also the only way to achieve a true breakthrough in advertising performance.
Leading performance-driven advertisers such as CapitalOne, T-Mobile, and Teleflora use the Turn Smart Market to purchase inventory from name brand publishers, including MSN, CBS, Fox Interactive Media, and many others.
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